Various debates have cynically unpicked the efforts of brands and retailers in a bid to disprove the viability of the concept of circularity, or more so to uncover the true motives behind these circular endeavours.Often these reports and articles have succeeded in disillusioning the glossy ad campaigns and allege that profit is probably still at the top of the agenda for retailers.
However, one strand of the circularity model that garners less intense criticism is resale, even though most clothing brands and retailers appear to have a resale offering or scheme in place. And maybe the lack of scrutiny comes from the fact that people have largely disregarded the effects of the resale business model.
