Tens of thousands of ITMA visitors missed the opportunity to engage with key stakeholders on environmental issues in Milan – but they won’t be able to turn a deaf ear forever.
ITMA 2023 was billed as the most sustainable ITMA event yet – if such an event that generates so much end of show waste and cumulative air miles can ever be considered ‘sustainable’.
But the word ‘sustainability’ was found somewhere on almost every ITMA booth in Milan, which officially attracted 111,000 visitors from a staggering 143 countries.
