"You can't use that," laughs James Schaffer, after tripping over 'Worldly' - the rebranded new name of the Higg technology company which runs the Higg Index suite of tools for the Sustainable Apparel Coalition (SAC) and is now branching out with new products.
Schaffer, chief strategy officer with Worldly, had agreed to sit down to talk to Ecotextile News about how the industry had responded to the rebrand and the new, closer to real time, tools Worldly plans to offer alongside the Higg Index.
Some critics have questioned the name, suggesting it's tricky to type and harder to say, particularly bearing in mind that the company has clients all over the world, so we wanted to ask how had it gone down?
