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KARACHI – Vertically integrated garment manufacturer AGI Denim has partnered with the Rural Education and Economic Development Society (REEDS) to enhance the traceability of its supply chain and promote sustainable agricultural practices across cotton farms in Pakistan.

The ‘Denim Regenerative Cotton Farm Project’ will work with the non-profit NGO, which helps to develop marginalised communities, on fostering agricultural techniques that minimise chemical usage, enhance soil health, and preserve biodiversity.

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