INDIA - Tech-driven ‘quick commerce’ is taking India by storm and with huge growth expected, western fashion brands are said to be in talks with platforms driving the immediate delivery of newly ordered goods.
Gen Z and millennials in India’s top 20-25 cities are increasingly embracing quick commerce for a range of consumer goods. And despite their affinity for discounts, they are even willing to pay a premium for the convenience and speed of rapid delivery, which is likely to divert spending away from scheduled or slotted e-commerce or traditional commerce as we know it.
