With ecommerce marketplaces proving the scalability of the secondhand fashion space, resale tech specialists are now extending the appeal to brands and retailers. Although many in the industry have watched from the side-lines amidst the rise of the pre-owned apparel market, the more proactive players are already carving out new ways to capitalise on this fertile landscape in order to secure new sales beyond the first customer.
These companies are using different approaches to engage with the proposition, supported by resale service partners which focus on making recommerce easy and attractive for buyers and sellers. The brand-led resale landscape is evolving fast courtesy mergers and acquisitions, partnerships, and investments. Here we look at how fashion brands are plugging resale into the customer journey online.
