Brands and retailers are currently under immense pressure from Chinese politicians and consumers to continue using cotton from the country's Xinjiang region despite forced labour concerns.
However, import restrictions triggered by human rights issues in the region - where more than a million Uyghur Muslims have been detained in the largest mass incarceration since the Holocaust - could still force western buyers to look elsewhere.
Those interested in determining how tough it might prove to overcome new US restrictions on importing from Xinjiang, which provides more than a fifth of the world’s cotton, can find their answer in the small print.
