LONDON - Half of all UK consumers think the fashion industry should do whatever it takes to become more environmentally sustainable after COVID-19 and just 19 per cent want it to go back to normal, according to a recent survey carried out for the RSA.
The poll of 2,125 members of the public, conducted by market research company Populus, also found that more than a third of women planned to buy fewer clothes after lockdown, and that nearly half of those surveyed wanted to see more ethical fashion supply chains.
Josie Warden, associate director of the RSA's Design and Innovation Team who is leading the organisation’s work on the move towards a more circular economy, said the results indicated the pandemic had raised awareness about sustainability and social issues in fashion.
