NAPA - The Material Innovation Initiative (MII) has published a new report that shines a light on what it calls the “significant untapped potential” within the next-generation materials industry.
With a particular focus on silk, wool, down, and fur alternatives, the report, ‘White Space #1: Sub-Categories with Limited Innovation 2024’, offers an analysis of how next-gen materials can surpass their traditional counterparts in terms of performance and sustainability.
