GHENT – Sporting goods retailer Decathlon has flipped its name on store fronts in cities across Belgium in a bid to promote its “reverse selling” secondhand service.
In the cities of Ghent, Evere and Namur, some Decathlon store logos will read ‘Nohltaced’ for a month in a publicity stunt that hopes to encourage consumers to sell their unwanted sportswear and sporting equipment.
“Decathlon's secondhand product range will also allow less fortunate consumers to buy quality sports equipment at a lower price,” commented the company.
