HAMBURG – The Cotton made in Africa (CmiA) initiative has reported record gains for the year 2020, in which uptake of its sustainably produced material grew by 120 per cent on the previous year.
The programme works with more than 60 retailers and brands across the fashion industry and 276 million CmiA-labelled goods are said to have gone on the market last year as a result.
“This growing demand is especially good news because it gives us more resources for our work in the field,” said Tina Stridde, managing director of the Aid by Trade Foundation (AbTF), which oversees the CmiA programme.
