BURY – British apparel retailer JD Sports has partnered with footwear resale firm Sole Responsibility to mitigate the volume of shoes going to landfill by giving them a new life.
Huddersfield-based Sole Responsibility accepts returned, subprime and otherwise unwanted footwear, cleans and repairs them and sells them via an eBay channel.
For JD, it’s an opportunity to mitigate the environmental impact of its operations by outsourcing the end-of-life management of the shoes it sells.
