LONDON – Luxury apparel brand Burberry has partnered with high-end product marketplace The RealReal, through which it hopes to keep its garments in circulation for longer.
The companies say this venture promotes the benefits of a circular economy for fashion as – opposed to merely discarding of a product – The RealReal resale platform enables consumers to purchase second-hand luxury goods from brands which, along with Burberry, includes Gucci, Balenciaga, Ralph Lauren and Stella McCartney.
