BRANDE – Danish fashion brand Bestseller is partnering with the Pakistan-based denim mill Artistic Milliners to increase its use of organic, ethically-sourced cotton.
The partnership will make use of the Milliners Cotton Organic Project, which includes traceability from farm to factory, to supply cotton for Bestseller's Jack & Jones brand.
Bestseller is providing funding for the initiative and in return will have access to a share of its cotton. Its interest in the programme was reportedly triggered by its emphasis on fibre traceability.
