CHICAGO – Consignment company The RealReal has opened its largest ever brick-and-mortar store in Chicago, Illinois, in a telling sign of the increasing consumer engagement with second-hand apparel.
The company, which has to date partnered with the likes of Gucci and Burberry, says the new store will champion sustainability by spotlighting garments made using ‘sustainable’ materials, as well as offering a repair service in order to prolong the life of items in circulation.
“Opening our largest store yet gives us even more opportunity to create a rich experience for buyers and consignors,” said COO of The RealReal, Rati Levesque. “We hope this new flagship store will drive even more Chicagoans to support resale and help us make fashion more sustainable.”