HONG KONG – KPMG has published the final conclusions of a consumer survey into sustainable fashion, which follow on from preliminary findings released in September.
Polling was done in collaboration with the Hong Kong Fashion Summit and HSBC who together have now put forward five key areas – based on consumer feedback – from which it hopes the textile industry can adapt.
Consumers were surveyed in five major cities: London, New York, Hong Kong, Shanghai and Tokyo with widely differing opinions about environmental issues based on location. Shoppers in London and New York related ‘sustainability’ to the durability and quality of a garment, while consumers in Hong Kong, Shanghai and Tokyo used terms such as ‘biodegradability’ and ‘hazardous chemicals’ to express concern for the environment.
