An initiative led by Global Organic Textile Standard (GOTS), working alongside the European Space Agency and artificial intelligence specialist Marple, is monitoring Indian organic cotton crops from space - and assessing the potential of this type of satellite technology for other fashion industry applications.
Jeffrey Thimm, who is overseeing the initiative, discusses why combining AI and satellite imagery can help verify organic farming techniques and try to stamp out fraud.
The full interview with Thimm can be heard in a recent episode of the Ecotextile Talks podcast series.