Australia’s environment minister Tanya Plibersek has formally unveiled Seamless, a new product stewardship scheme for clothing, will begin on 1 July 2024 and see signatory brands contribute a four cents per garment levy to a nationwide circularity programme.
Throughout the initiative’s design, industry was consulted in various ways – in conjunction with expert bodies including WRAP Asia Pacific.
Claire Kneller, managing director of WRAP Asia Pacific, explains how Seamless came to be and how Australia’s fashion industry helped to shape the scheme.
An extended discussion with Claire Kneller is available now in an episode of the Ecotextile Talks podcast series.
