VANCOUVER / SYDNEY – Canadian athleticwear brand Lululemon has launched a multi-year partnership with Australian recycling company Samsara Eco.
The partnership, which aims to "infinitely recycle" nylon and polyester from apparel waste, represents Lululemon's first-ever minority investment in a recycling company.
Under the deal, Samsara Eco, which uses plastic-eating enzymes to recycle apparel waste, will work with Lululemon to create new recycled nylon 6.6 and polyester.