EMERYVILLE – US innovator Bolt Threads has said that fashion firms which commit to eliminating animal leather as part of its new ‘Greener Pastures Pledge’ will be given preferential access to the company’s Mylo brand of mycelium materials.
The California-based business announced the inception of the Greener Pastures Pledge at the recent Web Summit, during which luxury brand Ganni confirmed its commitment to the cause.
“Although highly profitable, phasing out virgin animal leather by 2023 is a no-brainer if we want to reach our 50 per cent absolute carbon reduction target by 2027. It’s our job to source and invest in low-carbon solutions, like Mylo, that aren’t just at par with traditional product offerings but exceed them,” commented Ganni’s founder, Nicolaj Reffstrup.
