TEMPE – Supima, the brand for American grown Pima cotton, has forged a strategic partnership with blockchain specialist TextileGenesis in a bid to establish greater supply chain transparency.
The cotton body will leverage TextileGenesis’ Fibercoin technology throughout its grower network, with one ‘coin’ – a non-fungible digital token – created per kilogram of Supima cotton produced and shipped.
“The Supima partnership with TextileGenesis provides for the very first time, undisputable proof of origin for consumer products all the way back to the fibre’s origin. This enables Supima’s partner brands to credibly claim advantages in terms of product quality and sustainability that are independently verifiable through both digital and forensic testing,” noted Marc Lewkowitz, Supima’s president and CEO.
