LONDON – Peer-to-peer (P2P) rental fashion firm By Rotation has secured US$3 million via an investment round led by venture capital firm Redrice Ventures.
The company, which affords ‘sustainable’ shoppers the opportunity to exchange items of clothing, has amassed more than 200,000 lenders since its launch in 2019.
Tom March, founder or Redrice Ventures, commented: “By Rotation's P2P focus allows for an obsessive commitment to serving its community. The result is a super loyal family of renters and lenders with the highest standard of user-led quality control.”
