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NEWCASTLE - A major new £2m ($2.5m) project has been launched to bring together academic experts, manufacturers, brands, NGOs and consumers to examine how environmental impact across the fashion and textiles industry is measured and assessed.

Led by Northumbria University, the project has been awarded funding through a joint programme between the UK's Arts and Humanities Research Council (AHRC), Natural Environment Research Council (NERC), and the national innovation agency Innovate UK.

It involves global fashion brands, including Barbour, Montane and ASOS; campaign groups Fashion Revolution, WRAP and The Microfibre Consortium (TMC); and sustainable clothing companies Agogic and This is Unfolded; as well as the Northern Clothing and Textile Network, Newcastle City Council and Newcastle Gateshead Initiative.

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