SCOTTSDALE – Some 30% of US based consumers would pay premium for sustainably made apparel, according to new findings from a consumer sustainability survey published by Blue Yonder, a digital supply chain company.
Other products that respondents said they would most likely pay a premium for are eco-friendly ones that would heavily impact their day-to-day lives with cleaning products (27%), and beauty products (19%) joining apparel (30%) in the top three responses.
