AMSTERDAM – Sustainability solutions provider Green Story has secured €1.1 million (US$1.2m) which it’ll use to broaden its outreach with the view to engaging more brands and retailers.
The Dutch firm presents product lifecycle assessment (LCA) sustainability data in a visually accessible manner on brand websites to promote their credentials and boost consumer-facing transparency.
These new funds from lead investor 4Impact are expected to accelerate Green Story’s mission of reaching one billion consumers with product sustainability data.