HONG KONG – Environmental charity Redress has forged a partnership with Spanish fashion conglomerate Inditex to promote its clothing takeback initiative across Hong Kong and Macau.
As a strategic partner, Inditex – which owns Zara, Pull & Bear, Massimo Dutti, Bershka and Oysho – will implement collection boxes within all stores, incentivising shoppers to donate their unwanted apparel.
Redress says that by making its service more accessible, it gives people an easy and transparent way of offering their clothes a second life.