JAKARTA – Viscose producer Asia Pacific Rayon (APR) has announced an update to its Follow Our Fibre blockchain-based tool which will now display information of its suppliers’ conservation and biodiversity efforts.
The platform was launched last May by the company in order to provide authentication of the origin of its material to customers and end-consumers, but will now also detail the environmental projects its suppliers are working on as to ensure those in its supply chain are similarly committed to protecting critical ecosystems.
Cherie Tan, vice president of sustainability and communications at APR, commented: “It is vital that we work with our supply partners to protect and strengthen forest landscape conservation areas rich in flora and fauna, and home to threatened and endangered species for today and future generations.”
