LONDON – UK footwear brand Vivobarefoot has today launched a global buy-back campaign which will reward consumers for returning unwanted shoes, as it looks to get the ball rolling with its ReVivo resale service.
Now, Vivobarefoot customers are entitled to a 20 per cent product discount on future purchases if they send back their branded shoes to be repaired and resold. The company is keen to chip away at the billions of shoes which end up in landfill each year by prolonging the life of those still in circulation.
