STOCKHOLM - Swedish fashion brand H&M is to offer customers the chance to turn their old unwanted clothes into new garments in an instore recycling machine called 'Looop'.
The machine was developed by the company's philanthropic arm, the H&M Foundation, together with research partner the Hong Kong Research Institute of Textiles and Apparel (HKRITA) and Hong Kong-based yarn spinner Novetex Textiles.
H&M says it will be an industry first when the garment-to-garment recycling system is made available to customers in one of its Drottninggatan stores in Stockholm from October 12.
