STOCKHOLM – Fashion retailer H&M has partnered with UK surfwear brand Women + Waves to develop a swimwear collection which champions ‘sustainable’ materials.
Collaborating with the all-female team at the Cornish brand in southern England, H&M will later this week release the line of garments on its website, each item of which is made up of fabric blends comprising a minimum of 50 per cent ‘sustainably sourced’ textile.