GREENSBORO – Wrangler, one of the major denim brands which now operates under the newly-formed Kontoor group umbrella, has launched a new collection which aims to deliver a uniquely ‘local’ approach to supply chain traceability.
The Wrangler Rooted Collection is a limited-edition line made exclusively in the USA from 100 per cent ‘sustainable’ cotton – which can be traced back to one of five US cotton growers, all located in different states.
