PARIS - Environmental advocacy organisation Stand.earth has launched further legal action against Canadian athleticwear brand Lululemon over environmental claims made in its marketing campaigns.
Filed with the French Directorate General for Competition Policy, Consumer Affairs and Fraud Control (DGCCRF) on 24th July with support from global law firm Hausfeld & Co LLP, the complaint is seeking a rescission of Lululemon’s ‘Be Planet’ advertising campaign, whilst highlighting, it alleges, the need for brands “to make clear and accurate environmental claims that avoid exaggeration and outright lies”.
