Social Media Twitter Facebook Linked In RSS Feed Podcasts
Login

THE HAGUE – Fashion conglomerate H&M and sporting gear retailer Decathlon have made commitments to the Netherlands' Authority for Consumers and Markets (ACM) to market their products’ sustainability credentials more accurately following the outcome of a recent investigation.

The ACM had assessed the manner in which the pair advertised certain products and took issue with their vague use of terms such as ‘eco-design’ and ‘conscious’ without specifying the sustainability attributes which warranted such descriptions.  

Having accepted ACM’s findings, H&M and Decathlon will avoid any sanctions having donated €400,000 (US$400,000) and €500,000 (US$500,000) and pledged to abide by guidelines. 

Why Subscribe ?

Back Issue Archive
Other Publications from MCL News & Media

Interested in advertising?

Simply give us a call

Sales: +44 1977 708488

Or if you prefer email, click on the button below and we'll get back to you asap