STOCKHOLM - H&M has launched a new denim collection on the back of its participation in the Ellen MacArthur Foundation’s Make Fashion Circular initiative.
H&M Jeans Redesign, made from up to 35 per cent recycled cotton from post-consumer waste, will be available from 15 October in selected stores and online at hm.com.
The men's denim collection also features organic cotton as well as dyes that reduce water waste and energy consumption compared to conventional alternatives.
