STOCKHOLM – H&M’s high-end fashion brand Cos has launched a new activewear collection which integrates recycled nylon and polyester, as well as ‘sustainably sourced’ and organic cotton.
Cos Active is the company’s response to a customer base increasingly keen on purchasing apparel with a reduced environmental impact, leveraging repurposed material in place of virgin content.
The new collection will comprise 15 pieces from leggings and sports bras to socks and underwear. “The collection offers a range of womenswear pieces that incorporate the brand’s key values of functionality and ease, design for an active lifestyle,” the company said in a statement.
