VENTURA - US outdoor apparel brand Patagonia is offering to teach its customers how to carry out their own repairs so they can make their garments last longer.
The company has launched the concept - in partnership with the iFixit online repair swervice - as part of its Worn Wear initiative to make its clothing last longer.
Patagonia already repairs damaged items for customers through Worn Wear, as well as reselling used clothes, but will now also be offering online tutorials to help them carry out their own repairs.