ST AGNES - UK surf specialist Finisterre has become the first fashion brand to wrap its garments in ‘marine-safe’ bags made from Aquapak polymer which do not break down into microplastics in the ocean or on land.
The new packaging will begin to enter the supply chain with select knitwear lines this month, before a full roll out in February, with the packaging included with all garments in their spring 2020 collection.
The collaboration began when Finisterre made a commitment to eradicate single-use, non-degradable plastic in 2018. The company’s search for alternative packaging ended when they discovered that garment bags made from Aquapak’s hot water soluble Hydropol were inherently anti-static, marine safe and non-toxic.
