New study by French and Belgian researchers makes some surprising findings about the sustainability of fashion rentals
Clothing rentals can actually encourage increased consumption among certain types of consumers, according to a new study by researchers in France and Belgium.
Academics at Université catholique de Louvain (UCLouvain) and French business school Edhec wanted to explore the "hidden effects" of using access-based services (ABS) - such as renting - instead of owning clothes.
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