ARTEIXO – Zara Home, the homeware brand of Spanish apparel giant Inditex, and chemicals company BASF have developed a new laundry detergent that's said to reduce textile microfibre emissions by up to 80 per cent.
The pair say their proprietary solution is to be made available to other detergent manufacturers as they look to maximise the formula’s positive environmental impact.
Inditex’s chief sustainability officer, Javier Losada, commented: “This project with BASF is a good example of this approach as it shows the effectiveness of cross-industry collaboration and goes one step further as it can be adjusted to extend the use of this technology in the industry.”
