Jack Ostrowski, the founder of sustainability solutions provider Yellow Octopus, has developed a new consumer-facing app and brand plug-in to spark drastic changes within the fashion sector. His concept, the Loop Digital Wardrobe, strives to digitise the public’s wardrobes by enabling them to download data relating to new products and establish a log of their purchase history.
Ultimately, this is all in the name of accelerating circularity within the industry, as consumers with an online archive of their clothing will be able to connect with various circular solution providers and platforms – think resale marketplaces and repair shops – to keep their items in circulation.
