AMSTERDAM – At the halfway point of its ‘Sorting for Circularity’ project, sustainability non-profit Fashion for Good (FFG) says it’s made “considerable progress” having expanded its remit to Spain and Poland, and onboarded the H&M Group as a key partner.
Launched last year, the project set out to use innovative near infrared (NIR) technology to analyse textile waste more accurately across Europe, while also mapping the capabilities of textile recyclers.
H&M Group’s circular strategy lead, Anna-Karin Sundelius, commented: “To enable the fashion industry to decouple growth from natural resource use, we need to make recycled materials accessible on a bigger scale. Many discarded clothes and textiles are not treated as resources but as waste; this we need to change!”
