AMSTERDAM - Consumer attitudes have reached a tipping point on 'sustainability' with many now avoiding brands which do not prioritise minimising their impact on the environment, according to a new global survey.
However, the study, by INGS Research, warns that other customers will still engage in the linear ‘convenience’ model of ‘take, make and waste’ unless companies offer a more seamless transition towards the ‘circular economy’.
Longitude, a division of the Financial Times Group, surveyed 15,001 consumers in 11 countries across Europe, APAC and North America during the second half of 2019 for the survey.
