Authentication and traceability backbone solutions have become a key technology for many a brand to prevent not only product forgery, but also to prove the truthfulness of on- and off-product claims. Pamela Ravasio reports.
What few people realise is that product authentication is just one half of a two-part system, whereby authentication is applied to a product at its point of origin, and a traceability backbone ensures that the product reaches its destination – for example, textiles delivered to the consumer – safe and untampered.
However, the need for more stringent product authentication at the point of origin, and subsequently throughout the system, including that of commodity materials such as cotton, has become evident over the last few years, as a range of scandals has hit the headlines.
