PATAGONIA – The co-owner of Ovis 21, the Argentinian wool supplier which found itself at the centre of a social media storm after PETA released footage of wool sheep being mistreated, claims the animal rights activists "chose the wrong target." Patagonia and Stella McCartney both severed ties with Ovis 21 after the footage – which partly implicated Ovis 21 – was released earlier this year, however, an investigation by Ecotextile News suggests Ovis 21 may have been made a scapegoat for an industry which is still grappling with the issue of animal cruelty.