HERZOGENAURACH – The adidas Group sourced more than 30 per cent of its cotton through the Better Cotton Initiative in 2014 – the highest volume of sustainable cotton in its history and well in excess of its 25 per cent target. Most of the company's Better Cotton was sourced from farmers located in India, Pakistan and Brazil. adidas has committed to sourcing 100 per cent of cotton across all its products as 'sustainable cotton' by 2018 and is targeting to use 40 per cent Better Cotton by 2015. "At the adidas Group, we are constantly trying to increase the use of more sustainable materials for our products, and Better Cotton is a clear success story for us. As a founding member of the Better Cotton Initiative, we firmly believe that Better Cotton is well on its way to becoming a sustainable mainstream commodity. We will continue to increase the amount of sustainable cotton we use over the coming years," said John McNamara, adidas Group SVP sourcing.
